Borrowed Hands, Lent Reputation: Governing the Associates Who Deliver in Your Name
Most owner-managed firms now deliver through associates, freelancers and partner organisations — yet few govern that chain with the same rigour they apply to their own work. This piece sets out a short, workable oath covering disclosure, escalation, quality assurance and exit, and explains why stewardship means owning the whole delivery, not merely the parts you personally touch.